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Author name: Digital Business

Paola Meléndez | Del mundo corporativo a emprender con ética, disciplina e integridad

Paola Meléndez | Del mundo corporativo a emprender con ética, disciplina e integridad

Vida IPADE / By

Tras años en corporativos, Paola Meléndez decidió emprender y fundar DOMI. En este capítulo de Playbook, comparte cómo los primeros años fueron una prueba de constancia y resistencia, similares a prepararse para un Ironman: avanzar paso a paso, sostener la disciplina y no abandonar. Habla de la importancia de creer en uno mismo, construir credibilidad […]

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Del consumidor analógico al digital: las 4Ms que transforman tu estrategia empresarial

Del consumidor analógico al digital: las 4Ms que transforman tu estrategia empresarial

Estrategia / By

¿Cómo ha cambiado el consumidor digital? Hace 10 o 15 años, los clientes conocían los productos a través de periódicos o televisión. Hoy, el consumidor es radicalmente distinto. El modelo de las 4Ms resume esta transformación: Más informado: surge el prosumer, un consumidor que también produce contenido y toma decisiones con apoyo de redes sociales,

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Vencer el miedo a emprender en un mercado altamente competido

Vencer el miedo a emprender en un mercado altamente competido

Vida IPADE / By

En este episodio, Joaquín Pani, fundador y socio director de Pani Abogados, relata cómo venció el miedo a emprender y fundó un despacho de abogados en un mercado altamente competido. En esta conversación comparte los aprendizajes que le dejó la pandemia, la importancia de la resiliencia, la autocrítica, la disciplina y el trabajo en equipo,

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PLAYBOOK DEL EMPRESARIO

El diálogo como práctica directiva: lecciones de El Playbook del Empresario

Newsmedia / By

Introducción Quince entrevistas, un aprendizaje común La primera temporada de El Playbook del Empresario, el podcast de IPADE, reunió quince conversaciones con emprendedoras, empresarios y directivos de trayectorias diversas: ventas, logística, derecho, finanzas, operaciones, talento, empresa familiar, gobierno corporativo. No buscábamos relatos heroicos ni recetas replicables. Queríamos escuchar. Aprender de ellos. De sus decisiones, sus

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Issac Massri

Isaac Massri Marcos | Arte, visión y propósito en el desarrollo inmobiliario

Vida IPADE / By

En este episodio, Isaac Massri Marcos, CEO y fundador de Marei, comparte su visión sobre el desarrollo inmobiliario, la disciplina necesaria para construir proyectos de largo plazo y la importancia del propósito como guía estratégica. A lo largo de la conversación, reflexiona sobre el cambio como constante, la traducción de las metas en pasos concretos

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The Relevance of the Human Factor in the Development of a Region

Track Chairs:
  • Luis Gomez Mejia (Arizona State University)
  • Isabel C. Botero (University of Louisville)
  • Fernanda Canale (IPADE Business School)
  • Patricio Duran (University of Richmond)

This track explores the distinctive characteristics, behaviors, and evolution of family enterprises across Ibero America, a region where family-owned firms play a dominant economic and social role. Scholars are invited to examine how cultural values, institutional environments, governance structures, and succession processes shape the long-term sustainability and competitiveness of these organizations. By analyzing the strategic, emotional, and relational dynamics embedded in family firms, this track aims to deepen understanding of how these enterprises innovate, adapt, and contribute to regional development.

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Sustainability Challenges in Ibero America

Track Chairs:
  • Luis Gomez Mejia (Arizona State University)
  • Isabel C. Botero (University of Louisville)
  • Fernanda Canale (IPADE Business School)
  • Patricio Duran (University of Richmond)

This track explores the distinctive characteristics, behaviors, and evolution of family enterprises across Ibero America, a region where family-owned firms play a dominant economic and social role. Scholars are invited to examine how cultural values, institutional environments, governance structures, and succession processes shape the long-term sustainability and competitiveness of these organizations. By analyzing the strategic, emotional, and relational dynamics embedded in family firms, this track aims to deepen understanding of how these enterprises innovate, adapt, and contribute to regional development.

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From Research to Action

Track Chairs:
  • Luis Gomez Mejia (Arizona State University)
  • Isabel C. Botero (University of Louisville)
  • Fernanda Canale (IPADE Business School)
  • Patricio Duran (University of Richmond)

This track explores the distinctive characteristics, behaviors, and evolution of family enterprises across Ibero America, a region where family-owned firms play a dominant economic and social role. Scholars are invited to examine how cultural values, institutional environments, governance structures, and succession processes shape the long-term sustainability and competitiveness of these organizations. By analyzing the strategic, emotional, and relational dynamics embedded in family firms, this track aims to deepen understanding of how these enterprises innovate, adapt, and contribute to regional development.

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Business Networks and Entrepreneurs in the Ibero-American Contexts

Track Chairs:
  • Pablo Muñoz (Durham University)
  • Cristian Granados (EGADE Business School)
  • Julio Pertuzé (Universidad Católica de Chile)

This track explores the distinctive characteristics, behaviors, and evolution of family enterprises across Ibero America, a region where family-owned firms play a dominant economic and social role. Scholars are invited to examine how cultural values, institutional environments, governance structures, and succession processes shape the long-term sustainability and competitiveness of these organizations. By analyzing the strategic, emotional, and relational dynamics embedded in family firms, this track aims to deepen understanding of how these enterprises innovate, adapt, and contribute to regional development.

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The Ibero-American Ecosystem of Family Enterprises

Track Chairs:
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  • Isabel C. Botero (University of Louisville)
  • Fernanda Canale (IPADE Business School)
  • Patricio Duran (University of Richmond)

This track explores the distinctive characteristics, behaviors, and evolution of family enterprises across Ibero America, a region where family-owned firms play a dominant economic and social role. Scholars are invited to examine how cultural values, institutional environments, governance structures, and succession processes shape the long-term sustainability and competitiveness of these organizations. By analyzing the strategic, emotional, and relational dynamics embedded in family firms, this track aims to deepen understanding of how these enterprises innovate, adapt, and contribute to regional development.

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