Del consumidor analógico al digital: las 4Ms que transforman tu estrategia empresarial

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Del consumidor analógico al digital: las 4Ms que transforman tu estrategia empresarial

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January 19, 2026

Del consumidor analógico al digital: las 4Ms que transforman tu estrategia empresarial

¿Cómo ha cambiado el consumidor digital?

Hace 10 o 15 años, los clientes conocían los productos a través de periódicos o televisión. Hoy, el consumidor es radicalmente distinto.

El modelo de las 4Ms resume esta transformación:

  • Más informado: surge el prosumer, un consumidor que también produce contenido y toma decisiones con apoyo de redes sociales, buscadores e inteligencia artificial.
  • Menor tiempo de atención: vivimos en un entorno de estímulos constantes; captar su interés depende de los primeros tres segundos.
  •  Más conectados: el Wi-Fi es el nuevo oxígeno; el consumidor está en línea 24/7, y la competencia también.
  • Multitarea: aunque poco efectivos, los clientes interactúan con varias pantallas al mismo tiempo durante su proceso de compra.
Mario Paredes

Mario Paredes Escobar

Profesor del área de Comercialización

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Mario Paredes

Mario Paredes Escobar

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