Carlos Palacios – Cómo ser la marca de primera elección: conectar emociones, influir en la compra y crecer con tu consumidor

logo-ipade-color (1)
Menú

NEWSMEDIA

Temáticas

Newsmedia

Estrategia
Temáticas
Newsmedia
Estrategia
Gestión
Tendencias
Responsabilidad Social
Factor Humano
Economía
Entorno Político
Vida IPADE
News
  • Temáticas
Cambiar temática vertical menu icon
Carlos Palacios - Cómo ser la marca de primera elección: conectar emociones, influir en la compra y crecer con tu consumidor

Comparte:

  • 55 minutos

October 1, 2025

Carlos Palacios – Cómo ser la marca de primera elección: conectar emociones, influir en la compra y crecer con tu consumidor

En esta conversación, Carlos Palacios, director comercial de Grupo Pinsa, comparte aprendizajes sobre liderazgo comercial, cómo impulsar carreras dentro de la empresa y la importancia de asumir el negocio como propio. También explica cómo los estudios de mercado, la segmentación y el posicionamiento estratégico generan valor para consumidores y organizaciones.

 

Escucha más episodios en Spotify y en nuestro sitio oficial: https://open.spotify.com/show/4NH7QicnBdkNE7b6neUzsl?si=f8649356bc3e4356

Síguenos en redes sociales: @IPADEBusinessSchool para más contenido sobre liderazgo empresarial.

Carlos Palacios

Director Comercial de Grupo Pinsa

Ver perfil

Carlos Palacios

Instagram
Facebook
Twitter
Linkedin
Descargar CV

Semblanza

Publicaciones

Áreas o temas de interés

¿Quieres contactar al autor?

Contactar
* Campos obligatorios

Suscríbete a nuestro Newsletter

¿Tienes preguntas sobre nuestros programas?

Contáctanos

Contenido más visto en:

Newsmedia

October 8, 2025

Aprendizaje permanente en tiempos de disrupción

October 8, 2025

¡Es la prosperidad productiva!

September 19, 2025

Primera reunión presencial del Consejo Asesor Internacional de IPADE

September 17, 2025

El valor del consejo: inicia nueva edición en IPADE

September 17, 2025

Claustro IPADE 2025: Servir con rectitud y humildad

July 22, 2025

Nabu: inteligencia artificial al servicio de la investigación

  • También te puede interesar

IMG_7169

Juan Pablo Medina Mora

September 13, 2024

Generando valor en la empresa a través de la tecnología

CompuSoluciones se fundó en 1985, junto con mi hermano José Medina Mora, quien hoy es el presidente de la compañía. Invitamos a sus amigos

  • 10 minutos

El arte de conocer a tu cliente

Miguel De la Colina Rincón

March 23, 2025

El arte de conocer a tu cliente

Fortalecer el entendimiento de nuestros clientes es clave, ya sean consumidores individuales, empresas o industrias. Es esencial identificar claramente sus necesidades y los problemas

  • 10 minutos

post2023-42

Luca Gandino

June 27, 2023

Metodología y arte de la dirección

El miedo nos puede ayudar a hacer las cosas mejor, pero ese miedo se tiene que poder gestionar. Luca Gandino, CEO fundador de Business

  • 10 minutos

PLAYBOOK DEL EMPRESARIO

Redacción IPADE

November 13, 2025

Estrategia, liderazgo y transformación: los aprendizajes del Playbook del Empresario

En este episodio especial de El Playbook del Empresario, reunimos los principales aprendizajes de las primeras 15 conversaciones con líderes empresariales, directivos y expertos

  • 10 minutos
Scroll to Top
logo-ipade-color-white_blue
←

¿Qué tema te interesa?

ruth-aguilera

Ruth V. Aguilera

Northeastern University

Ruth V. Aguilera (Northeastern University) is a highly respected and influential scholar in strategic management, international business, and corporate governance. She is widely recognized for her work on how institutional contexts shape firms’ behaviors—particularly regarding governance, corporate social responsibility and globalization.

herman-aguinis

Hernan Aguinis

George Washington University

Herman Aguinis (George Washington University) is respected for producing research that is simultaneously rigorous, methodologically innovative, and practically relevant. His scholarship has shaped how organizations design performance systems, how researchers conduct empirical studies, and how institutions understand governance, corporate social responsibility, and talent strategy.

sharon-alvarez

Sharon Alvarez

University of Pittsburgh

Sharon Alvarez (University of Pittsburgh) is a leading academic in the fields of entrepreneurship theory, strategic management, and organizational studies. She is best known for her work on opportunity creation theory, which argues that entrepreneurial opportunities can be created through human action—not only discovered in existing environments. This perspective has significantly shaped contemporary debates in entrepreneurship research.

LuisFelipeLopez

Luis Felipe López-Calva

Distinguished economist and leading expert

Luis Felipe López-Calva is a distinguished economist and a leading expert in poverty, inequality, inclusive growth, and development economics. He currently serves as the Global Director for Poverty and Equity at the World Bank.

track5

The Relevance of the Human Factor in the Development of a Region

Track Chairs:
  • Luis Gomez Mejia (Arizona State University)
  • Isabel C. Botero (University of Louisville)
  • Fernanda Canale (IPADE Business School)
  • Patricio Duran (University of Richmond)

This track explores the distinctive characteristics, behaviors, and evolution of family enterprises across Ibero America, a region where family-owned firms play a dominant economic and social role. Scholars are invited to examine how cultural values, institutional environments, governance structures, and succession processes shape the long-term sustainability and competitiveness of these organizations. By analyzing the strategic, emotional, and relational dynamics embedded in family firms, this track aims to deepen understanding of how these enterprises innovate, adapt, and contribute to regional development.

track4

Sustainability Challenges in Ibero America

Track Chairs:
  • Luis Gomez Mejia (Arizona State University)
  • Isabel C. Botero (University of Louisville)
  • Fernanda Canale (IPADE Business School)
  • Patricio Duran (University of Richmond)

This track explores the distinctive characteristics, behaviors, and evolution of family enterprises across Ibero America, a region where family-owned firms play a dominant economic and social role. Scholars are invited to examine how cultural values, institutional environments, governance structures, and succession processes shape the long-term sustainability and competitiveness of these organizations. By analyzing the strategic, emotional, and relational dynamics embedded in family firms, this track aims to deepen understanding of how these enterprises innovate, adapt, and contribute to regional development.

lupa

From Research to Action

Track Chairs:
  • Luis Gomez Mejia (Arizona State University)
  • Isabel C. Botero (University of Louisville)
  • Fernanda Canale (IPADE Business School)
  • Patricio Duran (University of Richmond)

This track explores the distinctive characteristics, behaviors, and evolution of family enterprises across Ibero America, a region where family-owned firms play a dominant economic and social role. Scholars are invited to examine how cultural values, institutional environments, governance structures, and succession processes shape the long-term sustainability and competitiveness of these organizations. By analyzing the strategic, emotional, and relational dynamics embedded in family firms, this track aims to deepen understanding of how these enterprises innovate, adapt, and contribute to regional development.

track2a

Business Networks and Entrepreneurs in the Ibero-American Contexts

Track Chairs:
  • Pablo Muñoz (Durham University)
  • Cristian Granados (EGADE Business School)
  • Julio Pertuzé (Universidad Católica de Chile)

This track explores the distinctive characteristics, behaviors, and evolution of family enterprises across Ibero America, a region where family-owned firms play a dominant economic and social role. Scholars are invited to examine how cultural values, institutional environments, governance structures, and succession processes shape the long-term sustainability and competitiveness of these organizations. By analyzing the strategic, emotional, and relational dynamics embedded in family firms, this track aims to deepen understanding of how these enterprises innovate, adapt, and contribute to regional development.

track1_f79f9f

The Ibero-American Ecosystem of Family Enterprises

Track Chairs:
  • Luis Gomez Mejia (Arizona State University)
  • Isabel C. Botero (University of Louisville)
  • Fernanda Canale (IPADE Business School)
  • Patricio Duran (University of Richmond)

This track explores the distinctive characteristics, behaviors, and evolution of family enterprises across Ibero America, a region where family-owned firms play a dominant economic and social role. Scholars are invited to examine how cultural values, institutional environments, governance structures, and succession processes shape the long-term sustainability and competitiveness of these organizations. By analyzing the strategic, emotional, and relational dynamics embedded in family firms, this track aims to deepen understanding of how these enterprises innovate, adapt, and contribute to regional development.

Carlos Palacios - Cómo ser la marca de primera elección: conectar emociones, influir en la compra y crecer con tu consumidor

Nombre Profesor

Nombre área académica

Profesor Asistente del Área

Semblanza

Publicaciones

Áreas o temas de interés